GRAB YOUR STRATEGY

GRAB YOUR STRATEGY

Growth marketing for canna & CBD brands

Growth marketing for canna & CBD brands

Growth marketing for canna & CBD brands

Growth marketing for canna & CBD brands

from strategy

to scale

We combine SEO, conversion strategy, and growth systems to turn demand into consistent revenue

We combine SEO, conversion strategy, and growth systems to turn demand into consistent revenue

GRAB YOUR STRATEGY

Trusted by CBD and canna brands across the USA

Trusted by CBD and canna brands across the USA

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  • client-logo-joy-oorganics
  • client-logo-cbdmd
  • client-logo-viia
  • client-logo-everything-420
  • client-logo-neurogan
  • client-logo-cibdol
  • client-logo-hemper
  • client-logo-cbd-mj
  • client-logo-herbies
  • client-logo-cornbreab
  • client-logo-joy-oorganics
  • client-logo-cbdmd
  • client-logo-viia
  • client-logo-everything-420
  • client-logo-neurogan
  • client-logo-cibdol
  • client-logo-hemper
  • client-logo-cbd-mj
  • client-logo-herbies

CBD SEO is not just traffic - it’s your growth strategy

CBD SEO is not just traffic - it’s your growth strategy

CBD and hemp brands grow under constant pressure:

CBD and hemp brands grow under constant pressure:

Spend thousands on SEO with no results

Spend thousands on SEO with no results

01 / 03

There is traffic, but no sales

There is traffic, but no sales

02 / 03

loss of ranking after algorithm update

loss of ranking after algorithm update

03 / 03

THE Most classic strategies just don’t hold up in CBD

In a restricted market, SEO is leveraged

It compounds, stays compliant, and promotes long-term growth

THE Most classic strategies just don’t hold up in CBD

In a restricted market, SEO is leveraged

It compounds, stays compliant, and promotes long-term growth

Portrait of a man with dark hair and a beard wearing a dark blue sweater
Portrait of a man with dark hair and a beard wearing a dark blue sweater

We help CBD & hemp brands build scalable growth systems

We help CBD & hemp brands build scalable growth systems

Not just one-time campaigns. We create a strategy that connects traffic, conversion, and revenue

Not just one-time campaigns. We create a strategy that connects traffic, conversion, and revenue

For 8 years now, we have worked only with CBD and hemp brands that want predictable growth in a restricted market.

Our approach begins with organic search, as it’s stable, compliant, and compounds over time.

But SEO alone isn’t enough. We connect it with:

paid acquisition where it makes sense

email and retention

conversion-focused design and UX

partnerships that unlock new distribution

Our goal isn’t traffic, it’s revenue built on a system that can scale.

Dmitry Bezdetny - CTO & Founder at CBD Local Inc.

A proven solution
for predictable CBD
business growth

A proven solution
for predictable CBD
business growth

One growth framework, adapted to each part of the market

CBD

HEMP

CANNA

Mushrooms

3D, glossy, dark green cannabis leaf icon

01

INDUSTRY-focused expertise

We work exclusively with hemp & CBD brands.

We understand compliance, ad restrictions, payment processors and limits of this market.

02

Proven revenue growth

Our focus is not rankings - it’s revenue.

We’ve helped brands scale to six-figure monthly turnover with repeatable growth systems.

03

Full-funnel growth approach

SEO is only one part of our system.

We connect organic growth with paid traffic, partnerships and conversion optimization.

01

INDUSTRY-focused expertise

We work exclusively with hemp & CBD brands.

We understand compliance, ad restrictions, payment processors and limits of this market.

3D, glossy, dark green cannabis leaf icon

02

Proven revenue growth

Our focus is not rankings - it’s revenue.

We’ve helped brands scale to six-figure monthly turnover with repeatable growth systems.

3D, glossy, dark green coin featuring a dollar sign

03

Full-funnel growth approach

SEO is only one part of our system.

We connect organic growth with paid traffic, partnerships and conversion optimization.

3D, glossy, dark green funnel

01

INDUSTRY-focused expertise

We work exclusively with hemp & CBD brands.

We understand compliance, ad restrictions, payment processors and limits of this market.

3D, glossy, dark green cannabis leaf icon

02

Proven revenue growth

Our focus is not rankings - it’s revenue.

We’ve helped brands scale to six-figure monthly turnover with repeatable growth systems.

3D, glossy, dark green coin featuring a dollar sign

03

Full-funnel growth approach

SEO is only one part of our system.

We connect organic growth with paid traffic, partnerships and conversion optimization.

3D, glossy, dark green funnel

For 8 years now, we have worked only with CBD and hemp brands that want predictable growth in a restricted market.

Our approach begins with organic search, as it’s stable, compliant, and compounds over time.

But SEO alone isn’t enough. We connect it with:

paid acquisition where it makes sense
email and retention
conversion-focused design and UX
partnerships that unlock new distribution

Our goal isn’t traffic, it’s revenue built on a system that can scale.

Dmitry Bezdetny - CTO & Founder at CBD Local Inc.

Case Studies

Case Studies

Smart CBD Brands choose us

Smart CBD Brands choose us

Tried SEO but didn’t see results?

Tried SEO but didn’t see results?

We'll audit your SEO, explain what went wrong, and create a plan to make changes that drive real growth

We'll audit your SEO, explain what went wrong, and create a plan to make changes that drive real growth

Our Services

Our Services

SERVICE 01 / 05

CBD and Dispensary SEO

CBD and Dispensary SEO

Build sustainable organic traffic that compounds over time

SERVICE 02 / 05

Paid Ads

Paid Ads

Scale demand without risking ad account bans

SERVICE 03 / 05

Link
Building

Link
Building

Authority that search engines actually trust

SERVICE 04 / 05

Growth Marketing & Partnership

Growth Marketing & Partnership

Unlock non-obvious growth channels

SERVICE 05 / 05

Design & Development

Design & Development

Fast, SEO-ready and scalable websites

What clients say about our services

What clients say about our services

What clients say about our services

I'm proud to say that we're on the first page of Google Now for our number one keyword, and we rank in the top five on Google for hundreds and hundreds of other queries

I'm proud to say that we're on the first page of Google Now for our number one keyword, and we rank in the top five on Google for hundreds and hundreds of other queries

Gerrid Smith - Chief Marketing Officer

I really liked how you shared your backlink strategy, but I especially liked that you pointed out the other company's duplicate content, labeled it, and described the steps you would take to solve it.

I really liked how you shared your backlink strategy, but I especially liked that you pointed out the other company's duplicate content, labeled it, and described the steps you would take to solve it.

RONAN KENNEDY - CBDMD CEO

How we work

How we work

A proven growth process focused on revenue

01

04

Audit & Growth Strategy

We audit your current setup and calculate what results are realistically achievable.

Then we build a long-term strategy designed to outperform competitors over time.

01

04

Audit & Growth Strategy

We audit your current setup and calculate what results are realistically achievable.

Then we build a long-term strategy designed to outperform competitors over time.

01

04

Audit & Growth Strategy

We implement the strategy across SEO, content, paid channels and link building.

Then we build a long-term strategy designed to outperform competitors over time.

Audit & Growth Strategy

We implement the strategy across SEO, content, paid channels and link building.

Then we build a long-term strategy designed to outperform competitors over time.

01

04

Execution & Optimization

We implement the strategy across SEO, content, paid channels and link building.

Then we build a long-term strategy designed to outperform competitors over time.

02

04

Scaling What Works

Once we see traction, we double down.

We expand channels, pages and systems that consistently drive growth.

03

04

Partnership & Long-Term Growth

Once we see traction, we double down.

We expand channels, pages and systems that consistently drive growth.

04

04

02

04

Execution & Optimization

We audit your current setup and calculate what results are realistically achievable.

Everything is tested, measured and optimized for real impact.

03

04

Scaling What Works

Once we see traction, we double down.

We expand channels, pages and systems that consistently drive growth.

04

04

Partnership & Long-Term Growth

For brands ready to scale, we move beyond a typical agency model.

We build partnerships focused on shared growth and aligned incentives.

Ready to start building sustainable growth?

Ready to start building sustainable growth?

Start with a free strategic consultation where you'll get:

Start with a free strategic consultation where you'll get:

Audit of your current situation

Realistic traffic and growth estimate based on your market

Growth strategy aligned with your business goals

BLOG

BLOG

How Can Email Marketing Become A Game Changer for the CBD Industry?

These days, there are a number of ways to market a business online. From social media influencers and content creators to automation technologies and chatbots, the bounty of digital marketing strategies seem endless. Considered one of the oldest forms of business-to-customer solutions, online email marketing is one of the greatest tried-and-true methods of digital marketing today that has stood the test of time.

Like any business, there’s a real need to connect customers with their products and services – and when it comes to CBD, companies in the cannabis/hemp industry can leverage email marketing online to do so. Email offers a direct line of communication and can be one of the greatest online tools for any business.

How Effective Is Email Marketing In the CBD Industry?

Is email marketing still effective? Of course. And, in order to get a grasp on the ever-growing lucrative CBD industry (multi-billion-dollar one) utilizing an effective email marketing solution for any business is crucial. Compared to others, the CBD industry has faced many marketing and advertising challenges for a long time. And since this is the case, in order to be successful in CBD email marketing, you have to have the right approach.

That may sound simplified, but there’s a reason why a CBD company might opt for email marketing over other strategies. One being the many website and advertising restrictions, such as paid search or SMS advertising. When used properly and strategically, email marketing can offer far more than your typical one-off or occasional sale, no matter if it’s a visitor who just heard about your CBD brand or long-time customer.

No matter what type of email content you decide to create, it’s best done by utilizing the best SEO and marketing practices. The world wide web is an open platform for communication and getting emails opened and converted to sales will take some careful content planning and structuring to find success in your digital strategy — and we at CBD Local SEO have a strong grasp on how to gain traction using the right SEO techniques. There are a number of different types of CBD marketing emails and these are some of the most basic, yet valuable:

Welcome Communications

The way you welcome your customers can make a world of a difference, especially since  they have a 91.43% open rate. Instead of leaving them high and dry, you want to guide them on their buying journey and make them feel special about their purchase – whether that’s sending loyalty program information, a special thank you message or survey, you have a ton of choices.

Promos and sales

This may seem basic, but sending your CBD customers first dibs on special sales and product promotions is a generous gesture. Sales and promotions emails are the kind of messages best used to digitally nudge your customers about new offers, coupons etc. to not only create a revenue conversion, but also create a sense of importance in your customers.

Newsletters

These email marketing messages are typically sent to customers on a regular basis and can summarize on a number of different of topics that will appeal most to your customers. Newsletters can be current trends, industry news, discounts or new product alerts – whatever you decide, the main goal is customer relevance.

Educational Content

Although a precursor to sales, these types of emails are more than just sales and promos. Educational emails that’s relative to your CBD brand has incredible valuable and will interest your target audience and build credibility. Offering general tips, industry trends, scientific breakthroughs or cool facts using educational emails are immensely valuable if your goal is education about your CBD products.

Email Marketing The Right Way with CBD Local SEO

Email marketing should be used to highlight whatever aspect of your business is crucial for your growth and success. Like other branches of marketing, email campaigns should be designed strategically and CBD SEO has an incredible grasp on what’s needed and what’s not. In just one month, we’ve achieved remarkable success for clients including:

  • Boosting Open Rates by 26%

  • Increasing Click-Through Rates by 143%

  • Raising Placed Order Rates by 283%

  • Generating a 101% increase in email revenue

Email marketing is essentially the backbone of your strategy and in order to grow your customer base, there are a few crucial tips and tricks to keep in mind before you send anything.

LEARN MORE

How to optimize your CBD conversion rate

These days, there are a number of ways to market a business online. From social media influencers and content creators to automation technologies and chatbots, the bounty of digital marketing strategies seem endless. Considered one of the oldest forms of business-to-customer solutions, online email marketing is one of the greatest tried-and-true methods of digital marketing today that has stood the test of time.

Like any business, there’s a real need to connect customers with their products and services – and when it comes to CBD, companies in the cannabis/hemp industry can leverage email marketing online to do so. Email offers a direct line of communication and can be one of the greatest online tools for any business.

How Effective Is Email Marketing In the CBD Industry?

Is email marketing still effective? Of course. And, in order to get a grasp on the ever-growing lucrative CBD industry (multi-billion-dollar one) utilizing an effective email marketing solution for any business is crucial. Compared to others, the CBD industry has faced many marketing and advertising challenges for a long time. And since this is the case, in order to be successful in CBD email marketing, you have to have the right approach.

That may sound simplified, but there’s a reason why a CBD company might opt for email marketing over other strategies. One being the many website and advertising restrictions, such as paid search or SMS advertising. When used properly and strategically, email marketing can offer far more than your typical one-off or occasional sale, no matter if it’s a visitor who just heard about your CBD brand or long-time customer.

No matter what type of email content you decide to create, it’s best done by utilizing the best SEO and marketing practices. The world wide web is an open platform for communication and getting emails opened and converted to sales will take some careful content planning and structuring to find success in your digital strategy — and we at CBD Local SEO have a strong grasp on how to gain traction using the right SEO techniques. There are a number of different types of CBD marketing emails and these are some of the most basic, yet valuable:

Welcome Communications

The way you welcome your customers can make a world of a difference, especially since  they have a 91.43% open rate. Instead of leaving them high and dry, you want to guide them on their buying journey and make them feel special about their purchase – whether that’s sending loyalty program information, a special thank you message or survey, you have a ton of choices.

Promos and sales

This may seem basic, but sending your CBD customers first dibs on special sales and product promotions is a generous gesture. Sales and promotions emails are the kind of messages best used to digitally nudge your customers about new offers, coupons etc. to not only create a revenue conversion, but also create a sense of importance in your customers.

Newsletters

These email marketing messages are typically sent to customers on a regular basis and can summarize on a number of different of topics that will appeal most to your customers. Newsletters can be current trends, industry news, discounts or new product alerts – whatever you decide, the main goal is customer relevance.

Educational Content

Although a precursor to sales, these types of emails are more than just sales and promos. Educational emails that’s relative to your CBD brand has incredible valuable and will interest your target audience and build credibility. Offering general tips, industry trends, scientific breakthroughs or cool facts using educational emails are immensely valuable if your goal is education about your CBD products.

Email Marketing The Right Way with CBD Local SEO

Email marketing should be used to highlight whatever aspect of your business is crucial for your growth and success. Like other branches of marketing, email campaigns should be designed strategically and CBD SEO has an incredible grasp on what’s needed and what’s not. In just one month, we’ve achieved remarkable success for clients including:

  • Boosting Open Rates by 26%

  • Increasing Click-Through Rates by 143%

  • Raising Placed Order Rates by 283%

  • Generating a 101% increase in email revenue

Email marketing is essentially the backbone of your strategy and in order to grow your customer base, there are a few crucial tips and tricks to keep in mind before you send anything.

LEARN MORE

How to increase canna dispensary sales

These days, there are a number of ways to market a business online. From social media influencers and content creators to automation technologies and chatbots, the bounty of digital marketing strategies seem endless. Considered one of the oldest forms of business-to-customer solutions, online email marketing is one of the greatest tried-and-true methods of digital marketing today that has stood the test of time.

Like any business, there’s a real need to connect customers with their products and services – and when it comes to CBD, companies in the cannabis/hemp industry can leverage email marketing online to do so. Email offers a direct line of communication and can be one of the greatest online tools for any business.

How Effective Is Email Marketing In the CBD Industry?

Is email marketing still effective? Of course. And, in order to get a grasp on the ever-growing lucrative CBD industry (multi-billion-dollar one) utilizing an effective email marketing solution for any business is crucial. Compared to others, the CBD industry has faced many marketing and advertising challenges for a long time. And since this is the case, in order to be successful in CBD email marketing, you have to have the right approach.

That may sound simplified, but there’s a reason why a CBD company might opt for email marketing over other strategies. One being the many website and advertising restrictions, such as paid search or SMS advertising. When used properly and strategically, email marketing can offer far more than your typical one-off or occasional sale, no matter if it’s a visitor who just heard about your CBD brand or long-time customer.

No matter what type of email content you decide to create, it’s best done by utilizing the best SEO and marketing practices. The world wide web is an open platform for communication and getting emails opened and converted to sales will take some careful content planning and structuring to find success in your digital strategy — and we at CBD Local SEO have a strong grasp on how to gain traction using the right SEO techniques. There are a number of different types of CBD marketing emails and these are some of the most basic, yet valuable:

Welcome Communications

The way you welcome your customers can make a world of a difference, especially since  they have a 91.43% open rate. Instead of leaving them high and dry, you want to guide them on their buying journey and make them feel special about their purchase – whether that’s sending loyalty program information, a special thank you message or survey, you have a ton of choices.

Promos and sales

This may seem basic, but sending your CBD customers first dibs on special sales and product promotions is a generous gesture. Sales and promotions emails are the kind of messages best used to digitally nudge your customers about new offers, coupons etc. to not only create a revenue conversion, but also create a sense of importance in your customers.

Newsletters

These email marketing messages are typically sent to customers on a regular basis and can summarize on a number of different of topics that will appeal most to your customers. Newsletters can be current trends, industry news, discounts or new product alerts – whatever you decide, the main goal is customer relevance.

Educational Content

Although a precursor to sales, these types of emails are more than just sales and promos. Educational emails that’s relative to your CBD brand has incredible valuable and will interest your target audience and build credibility. Offering general tips, industry trends, scientific breakthroughs or cool facts using educational emails are immensely valuable if your goal is education about your CBD products.

Email Marketing The Right Way with CBD Local SEO

Email marketing should be used to highlight whatever aspect of your business is crucial for your growth and success. Like other branches of marketing, email campaigns should be designed strategically and CBD SEO has an incredible grasp on what’s needed and what’s not. In just one month, we’ve achieved remarkable success for clients including:

  • Boosting Open Rates by 26%

  • Increasing Click-Through Rates by 143%

  • Raising Placed Order Rates by 283%

  • Generating a 101% increase in email revenue

Email marketing is essentially the backbone of your strategy and in order to grow your customer base, there are a few crucial tips and tricks to keep in mind before you send anything.

LEARN MORE

How Can Email Marketing Become A Game Changer for the CBD Industry?

These days, there are a number of ways to market a business online. From social media influencers and content creators to automation technologies and chatbots, the bounty of digital marketing strategies seem endless. Considered one of the oldest forms of business-to-customer solutions, online email marketing is one of the greatest tried-and-true methods of digital marketing today that has stood the test of time.

Like any business, there’s a real need to connect customers with their products and services – and when it comes to CBD, companies in the cannabis/hemp industry can leverage email marketing online to do so. Email offers a direct line of communication and can be one of the greatest online tools for any business.

How Effective Is Email Marketing In the CBD Industry?

Is email marketing still effective? Of course. And, in order to get a grasp on the ever-growing lucrative CBD industry (multi-billion-dollar one) utilizing an effective email marketing solution for any business is crucial. Compared to others, the CBD industry has faced many marketing and advertising challenges for a long time. And since this is the case, in order to be successful in CBD email marketing, you have to have the right approach.

That may sound simplified, but there’s a reason why a CBD company might opt for email marketing over other strategies. One being the many website and advertising restrictions, such as paid search or SMS advertising. When used properly and strategically, email marketing can offer far more than your typical one-off or occasional sale, no matter if it’s a visitor who just heard about your CBD brand or long-time customer.

No matter what type of email content you decide to create, it’s best done by utilizing the best SEO and marketing practices. The world wide web is an open platform for communication and getting emails opened and converted to sales will take some careful content planning and structuring to find success in your digital strategy — and we at CBD Local SEO have a strong grasp on how to gain traction using the right SEO techniques. There are a number of different types of CBD marketing emails and these are some of the most basic, yet valuable:

Welcome Communications

The way you welcome your customers can make a world of a difference, especially since  they have a 91.43% open rate. Instead of leaving them high and dry, you want to guide them on their buying journey and make them feel special about their purchase – whether that’s sending loyalty program information, a special thank you message or survey, you have a ton of choices.

Promos and sales

This may seem basic, but sending your CBD customers first dibs on special sales and product promotions is a generous gesture. Sales and promotions emails are the kind of messages best used to digitally nudge your customers about new offers, coupons etc. to not only create a revenue conversion, but also create a sense of importance in your customers.

Newsletters

These email marketing messages are typically sent to customers on a regular basis and can summarize on a number of different of topics that will appeal most to your customers. Newsletters can be current trends, industry news, discounts or new product alerts – whatever you decide, the main goal is customer relevance.

Educational Content

Although a precursor to sales, these types of emails are more than just sales and promos. Educational emails that’s relative to your CBD brand has incredible valuable and will interest your target audience and build credibility. Offering general tips, industry trends, scientific breakthroughs or cool facts using educational emails are immensely valuable if your goal is education about your CBD products.

Email Marketing The Right Way with CBD Local SEO

Email marketing should be used to highlight whatever aspect of your business is crucial for your growth and success. Like other branches of marketing, email campaigns should be designed strategically and CBD SEO has an incredible grasp on what’s needed and what’s not. In just one month, we’ve achieved remarkable success for clients including:

  • Boosting Open Rates by 26%

  • Increasing Click-Through Rates by 143%

  • Raising Placed Order Rates by 283%

  • Generating a 101% increase in email revenue

Email marketing is essentially the backbone of your strategy and in order to grow your customer base, there are a few crucial tips and tricks to keep in mind before you send anything.

LEARN MORE

How to optimize your CBD conversion rate

These days, there are a number of ways to market a business online. From social media influencers and content creators to automation technologies and chatbots, the bounty of digital marketing strategies seem endless. Considered one of the oldest forms of business-to-customer solutions, online email marketing is one of the greatest tried-and-true methods of digital marketing today that has stood the test of time.

Like any business, there’s a real need to connect customers with their products and services – and when it comes to CBD, companies in the cannabis/hemp industry can leverage email marketing online to do so. Email offers a direct line of communication and can be one of the greatest online tools for any business.

How Effective Is Email Marketing In the CBD Industry?

Is email marketing still effective? Of course. And, in order to get a grasp on the ever-growing lucrative CBD industry (multi-billion-dollar one) utilizing an effective email marketing solution for any business is crucial. Compared to others, the CBD industry has faced many marketing and advertising challenges for a long time. And since this is the case, in order to be successful in CBD email marketing, you have to have the right approach.

That may sound simplified, but there’s a reason why a CBD company might opt for email marketing over other strategies. One being the many website and advertising restrictions, such as paid search or SMS advertising. When used properly and strategically, email marketing can offer far more than your typical one-off or occasional sale, no matter if it’s a visitor who just heard about your CBD brand or long-time customer.

No matter what type of email content you decide to create, it’s best done by utilizing the best SEO and marketing practices. The world wide web is an open platform for communication and getting emails opened and converted to sales will take some careful content planning and structuring to find success in your digital strategy — and we at CBD Local SEO have a strong grasp on how to gain traction using the right SEO techniques. There are a number of different types of CBD marketing emails and these are some of the most basic, yet valuable:

Welcome Communications

The way you welcome your customers can make a world of a difference, especially since  they have a 91.43% open rate. Instead of leaving them high and dry, you want to guide them on their buying journey and make them feel special about their purchase – whether that’s sending loyalty program information, a special thank you message or survey, you have a ton of choices.

Promos and sales

This may seem basic, but sending your CBD customers first dibs on special sales and product promotions is a generous gesture. Sales and promotions emails are the kind of messages best used to digitally nudge your customers about new offers, coupons etc. to not only create a revenue conversion, but also create a sense of importance in your customers.

Newsletters

These email marketing messages are typically sent to customers on a regular basis and can summarize on a number of different of topics that will appeal most to your customers. Newsletters can be current trends, industry news, discounts or new product alerts – whatever you decide, the main goal is customer relevance.

Educational Content

Although a precursor to sales, these types of emails are more than just sales and promos. Educational emails that’s relative to your CBD brand has incredible valuable and will interest your target audience and build credibility. Offering general tips, industry trends, scientific breakthroughs or cool facts using educational emails are immensely valuable if your goal is education about your CBD products.

Email Marketing The Right Way with CBD Local SEO

Email marketing should be used to highlight whatever aspect of your business is crucial for your growth and success. Like other branches of marketing, email campaigns should be designed strategically and CBD SEO has an incredible grasp on what’s needed and what’s not. In just one month, we’ve achieved remarkable success for clients including:

  • Boosting Open Rates by 26%

  • Increasing Click-Through Rates by 143%

  • Raising Placed Order Rates by 283%

  • Generating a 101% increase in email revenue

Email marketing is essentially the backbone of your strategy and in order to grow your customer base, there are a few crucial tips and tricks to keep in mind before you send anything.

LEARN MORE

How to increase canna dispensary sales

These days, there are a number of ways to market a business online. From social media influencers and content creators to automation technologies and chatbots, the bounty of digital marketing strategies seem endless. Considered one of the oldest forms of business-to-customer solutions, online email marketing is one of the greatest tried-and-true methods of digital marketing today that has stood the test of time.

Like any business, there’s a real need to connect customers with their products and services – and when it comes to CBD, companies in the cannabis/hemp industry can leverage email marketing online to do so. Email offers a direct line of communication and can be one of the greatest online tools for any business.

How Effective Is Email Marketing In the CBD Industry?

Is email marketing still effective? Of course. And, in order to get a grasp on the ever-growing lucrative CBD industry (multi-billion-dollar one) utilizing an effective email marketing solution for any business is crucial. Compared to others, the CBD industry has faced many marketing and advertising challenges for a long time. And since this is the case, in order to be successful in CBD email marketing, you have to have the right approach.

That may sound simplified, but there’s a reason why a CBD company might opt for email marketing over other strategies. One being the many website and advertising restrictions, such as paid search or SMS advertising. When used properly and strategically, email marketing can offer far more than your typical one-off or occasional sale, no matter if it’s a visitor who just heard about your CBD brand or long-time customer.

No matter what type of email content you decide to create, it’s best done by utilizing the best SEO and marketing practices. The world wide web is an open platform for communication and getting emails opened and converted to sales will take some careful content planning and structuring to find success in your digital strategy — and we at CBD Local SEO have a strong grasp on how to gain traction using the right SEO techniques. There are a number of different types of CBD marketing emails and these are some of the most basic, yet valuable:

Welcome Communications

The way you welcome your customers can make a world of a difference, especially since  they have a 91.43% open rate. Instead of leaving them high and dry, you want to guide them on their buying journey and make them feel special about their purchase – whether that’s sending loyalty program information, a special thank you message or survey, you have a ton of choices.

Promos and sales

This may seem basic, but sending your CBD customers first dibs on special sales and product promotions is a generous gesture. Sales and promotions emails are the kind of messages best used to digitally nudge your customers about new offers, coupons etc. to not only create a revenue conversion, but also create a sense of importance in your customers.

Newsletters

These email marketing messages are typically sent to customers on a regular basis and can summarize on a number of different of topics that will appeal most to your customers. Newsletters can be current trends, industry news, discounts or new product alerts – whatever you decide, the main goal is customer relevance.

Educational Content

Although a precursor to sales, these types of emails are more than just sales and promos. Educational emails that’s relative to your CBD brand has incredible valuable and will interest your target audience and build credibility. Offering general tips, industry trends, scientific breakthroughs or cool facts using educational emails are immensely valuable if your goal is education about your CBD products.

Email Marketing The Right Way with CBD Local SEO

Email marketing should be used to highlight whatever aspect of your business is crucial for your growth and success. Like other branches of marketing, email campaigns should be designed strategically and CBD SEO has an incredible grasp on what’s needed and what’s not. In just one month, we’ve achieved remarkable success for clients including:

  • Boosting Open Rates by 26%

  • Increasing Click-Through Rates by 143%

  • Raising Placed Order Rates by 283%

  • Generating a 101% increase in email revenue

Email marketing is essentially the backbone of your strategy and in order to grow your customer base, there are a few crucial tips and tricks to keep in mind before you send anything.

LEARN MORE

Frequently asked questions

Frequently asked questions

How long does it take to see results from SEO?

We already tried SEO and it didn’t work. Why would it work now?

What results can we expect from SEO?

Do you work with small CBD brands or only large companies?

How do you work with clients in different time zones?

Who is this service not for?